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Sales & Marketing

Sales growth in competive markets requires closely aligned marketing and sales efforts to meet your business goals. TDO can help you think through the possibilities and determine the best use of your resources to deliver the maximum impact.

The right mix of on-line marketing strategies and tools

TDO will help you assess your on-line marketing mix, recommend a strategic direction, and be a resource for implementation. Together, we can create

  • a new website to showcase your company and provide value to your customers
  • search engine optimization (SEO) program to assure potential customers find you
  • on-line ads and pay-for-click programs to drive business
  • a shopping cart to make purchasing easier for your customers
  • a social media strategy customized for your market dynamics
  • training and promotional videos for Youtube and websites to more effectively engage customers

Trade show displays and strategies

Industry trade shows and conferences are still an important way to reach potential customers. Determine which trade shows to attend and how to best reach your customers while you are there. TDO can recommend not only booth and exhibit approaches, but other methods to engage your prospects before, during and after the event.

Marketing collaterals (brochures, flyers, sales tools, videos)

TDO can guide you in developing eye-catching materials with a clearly communicated message focusing on customer benefits and differentiation.

Promotional strategies (advertisements and publicity)

Reach your customers through paid, well-targeted advertising and smart, no and low cost publicity strategies. TDO can coach your internal staff to develop and execute a plan or create the components for you.

Sales and customer service

Personal selling skills, sales management practices, excellent customer service, and a proven sales process framework will produce a successful sales team that gets consistent results. In addition, your distribution channels need to be monitored and evaluated in light of ever changing market conditions and trends.  TDO can help you assess and implement strategies to develop a motivated, successful sales network.

ExportNY

The ExportNY International Business Academy helps businesses strategically expand global markets while mitigating risks. New session starts soon!

Green Belt Training: Lean Six Sigma and Problem Solving

Learn how to apply Lean Six Sigma using the DMAIC process improvement framework. New class starts soon!

TWI Institute

TDO’s TWI Institute provides education, training, materials, implementation guidance and connections to TWI practitioners and leaders in industry and business.

SBIR/STTR Grant Assistance

Learn if SBIR and STTR are a good fit for funding your research and technology commercialization.

Africa Business Program

Syracuse University and TDO work together to facilitate partnerships between businesses in CNY and Africa.

SMED -Quick Changeover

Transform your set-up team into a NASCAR pit-crew! Schedule today

Implementing TWI: Creating and Managing a Skills-Based Culture

Shingo award-winning authors Bob Wrona and Pat Graupp release their second book on Training Within Industry (TWI).

This printout was brought to you by the Central New York Technology Development Organization.

http://www.tdo.org/grow/sales-and-marketing/